Silo Design - TEDx Amsterdam

Identyfikacja wizualna dla holenderskiej edycji TEDx z 2009, wykonana przez Silo Design.

Book Breakthrough
The theme of the first TEDxAmsterdam conference was “Breakthrough”. In this book we decided to focus on how children view the world. Children younger than three years old are still “free” of the confines of assumptions and of rules with regard to our (acquired) reality. This creates an opening for new points of view and surprising thoughts on a wide range of ideas.

We asked a few upcoming artists, illustrators, writers, designers and photographers from our network to give their view on the theme “Breakthrough”; the hidden and/or forgotten beauty of everyday. The book resulted in a collection of inspiring articles from the 2009 TEDx speakers, practical information on the event and interpretations of the theme breakthrough in small booklets interspersed between the pages.

Accompanying the book, the program is printed on thin paper creating transparancy in the layout.

The theme of the first TEDxAmsterdam conference is “Breakthrough”. The interesting aspect of this theme is that a breakthrough can be ambitious and compelling, but it can also be small. Preceding the conference the theme was presented via the new website. People were able to upload short videos, telling about their personal breakthroughs in life. Besides checking the weekly announced speaker, uploaded videos could be viewed to get into the TED mood.

City Of Melbourne Identity

Natknęłam się ostatnio na kolejną realizację zadania podobnego w założeniach do mojej pracy dyplomowej – spójnej identyfikacji wielu elementów – jakim był rebranding miasta Melbourne. Autorami projektu są Sam Pemberton i Malin Holmstrom. Dla przykładu stara identyfikacja, stworzona w latach 90. wraz z logami miejskich instytucji:

A oto co zaproponowali projektanci:

Nordkyn Identity

Kolejna inspiracja graficzna – bardzo ciekawie rozwiązany problem identyfikacji wizualnej norweskiego półwyspu Nordkyn, dzieło grupy projektowej Neue (http://www.neue.no/).Jak sami piszą "we were given the task to unite and promote them as one tourist destination. In a place where nature rules, the result is a live logo that changes along with wind direction and temperature". Jest to więc dosłowne odzwierciedlenie natury tego miejsca. Oto materiały wraz z opisem idei:

The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.

Neue Project Description

Structure of the changing icon. Notice the “Calm” state at bottom left.

Colors cover a range of temperature from -25°C (-13°F) to 25°C (77°F).

Sample iterations of the logo

Logo w postaci ruchomej, flashowej animacji, można obejrzeć na stronie Nordkyn – http://www.visitnordkyn.com/

Design A Better World Conference

Identyfikacja wizualna dla spotkania naukowego, czyli inspiracja do jednego z aspektów mojego zadania – stworzenia spójnej identyfikacji konferencji Cohabitat Gathering poświęconej permakulturze.