Identyfikacja wizualna dla holenderskiej edycji TEDx z 2009, wykonana przez Silo Design.
Book Breakthrough
The theme of the first TEDxAmsterdam conference was “Breakthrough”. In this book we decided to focus on how children view the world. Children younger than three years old are still “free” of the confines of assumptions and of rules with regard to our (acquired) reality. This creates an opening for new points of view and surprising thoughts on a wide range of ideas.
We asked a few upcoming artists, illustrators, writers, designers and photographers from our network to give their view on the theme “Breakthrough”; the hidden and/or forgotten beauty of everyday. The book resulted in a collection of inspiring articles from the 2009 TEDx speakers, practical information on the event and interpretations of the theme breakthrough in small booklets interspersed between the pages.
Accompanying the book, the program is printed on thin paper creating transparancy in the layout.
The theme of the first TEDxAmsterdam conference is “Breakthrough”. The interesting aspect of this theme is that a breakthrough can be ambitious and compelling, but it can also be small. Preceding the conference the theme was presented via the new website. People were able to upload short videos, telling about their personal breakthroughs in life. Besides checking the weekly announced speaker, uploaded videos could be viewed to get into the TED mood.
