With my partner André Baldinger, under baldinger•vuhuu, we won the pitch for the new visual identity of the higher school of design “École Estienne Paris”. We proposed a dynamic modulable logo, representing the two universes of the school: “Tradition” and “Modernity: What defines the École Estienne are two universes: “École” (School) as the place of the studies, contemporary creation and modernity. “Estienne” as tradition, history and the knowledge to make.
The “É” capital represents the school and the “e” lowercase represents Estienne. The line binds these two universes in an inseparable way. It symbolizes the transfer tradition and know-how in our modern world. The School, in its modernity, remains connected to the History.
The line is elastic. It has a minimal length and can be stretched according to the desires and the needs.
It thus allows the application in all the situations, 2-dimensional like 3-dimensional while thinking of objects
or of the future signage system of the school.
The “É” capital letter refers to the architectual plan of the school, the place of studies. The "e” lower-case is inspired by the manuscript writing.
The logo comes with the additional mention and name of the school “École Estienne Paris”.
